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About Us

Dear Friends,

Welcome to Wild Iris Books and thank you for dropping in!

In July of 2009, the current owners of Wild Iris Books (Cheryl Krauth, Erica Merrell and Bernadette Carter) penned a new mission statement.

It’s short. It’s simple. And it’s the truth Cheryl, Erica, Bernadette hold within as, each day, they look for new and more expansive ways to make the world a better place.

“In order to better serve the community, Wild Iris Books will forever be a safe and sacred space for all.

Our pledge is to support, nurture and encourage all who seek spiritual, emotional, mental and physical development, guidance and healing.

We will always choose to offer those products and services we believe to be of the highest and best good for the universe, earth and community”.

At Wild Iris Books, whether you’re a Christian, Pagan, Wiccan, Buddhist, Taoist, Druid, Hindu, Jewish, Hare Krishna, feminist and/or part of the LGBTQ community you’ll find books, gifts, jewelry, clothing, ritual tools and supplies, greeting cards, tarot cards, oracle cards, crystals, stones, gems, minerals, incense, herbs, candles and statuary fitting your spiritual tradition.

You can buy and sell with us online at Wild Iris Market. We have dozens of vendors selling over 25,000 products!

Psychic, tarot and astrology readings are offered in person at Wild Iris Books in Gainesville, Florida or via telephone anywhere in the world. Our in-house psychics are Bernadette Carter and Barbara Brady.

The Wild Words Cafe serves micro brew beer, organic and unusual wines, organic and fair trade tea and coffee as well as snacks of all kinds. Sandwiches and nachos are graciously supplied by The Laboratory.

Free wireless Internet is provided and there are plenty of tables chairs for you to sit at while you read, study or visit with friends and family.

Wild Iris Books is located at:

802 W University Ave.
Gainesville, FL 32601
(352) 375-7477

Our regular store hours are:

Monday - Friday, 12:00pm – 9:00pm

Saturday 9:00am – 5:00pm

Closed on Sunday

Additional hours as scheduled for special events.

“All people, all living things, are part of the earth life, and so are sacred. No one of us stands higher or lower than any other. Only justice can assure balance; only ecological balance can sustain freedom. Only in freedom can that fifth sacred thing we call spirit flourish in its full diversity. To honor the sacred is to create conditions in which nourishment, sustenance, habitat, knowledge, freedom, and beauty can thrive. To honor the sacred is to make love possible. To this we dedicate our curiosity, our will, our courage, our silences, and our voices. To this we dedicate our lives.”

- Starhawk, The Fifth Sacred Thing

Our Logo was designed as part of a class project by students at Santa Fe Community College’s Graphic Design program. Approximately 20 students each designed logos, letter head, signage, gift certificates and advertising. We then had the difficult job of choosing from among all of their incredible designs. The final design was chosen from among three finalists by our customers. The design chosen was created by Lynn Stuart.

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